I have just read some marketing survey results, left lying around by the other member of this household, which were part of an exam that he took today.
The title of one such survey is 'Male Usage of Toiletry Products by Age'.
There are so many comments that I could write here, but I will just let the results speak for themselves.
Total 15-35 35-54 55+
Deodorant 69% 89% 68% 35%
Shower Gel 55% 75% 50% 27%
There was another section of the exam that was entitled 'Understanding Consumer Behaviour'. The people in that section definitely need to get in touch with the people who answered the questions to the Male Toiletry survey.
Note to myself: The next time I am using public transport, don't sit beside any male that looks 55 years of age or older!!
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